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How ad people can save newspapers

Started by nmindependent · 9 months ago

Declining readership is not the only reason the stench of death is wafting through some metropolitan newspapers. Seems that journalists are not the only people in newspapers who have to adjust to the world of new media.
According to Online Journalism Blog, newspaper advertising sales people shou ... Continue reading »

1 comment

  • Good points about online advertising but most newspapers have lousy webpages so people do not gravitate to them. Many newspapers are stuck in the past as far as the web and if they are online at all the site is unattractive and hard to navigate. The real issue for newspapers is the loss of revenue due to Craig's List and similar free ad ventures, EBay has had an impact, a lousy retail economy that limits business ad budgets, and the real estate slow down that reduces those ads. Newspapers are shrinking their size, reducing or eliminating glossy magazines, collapsing bureaus, gutting their staff and are still struggling. I read newspapers online. I never read the ads. It would be interesting to find out how many readers of online newspapers are actually buying products based on the online ads.
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